Brand and firm values in distinct national cultures
| Autor: | Chowdhury, Reza H., Chun, Wootae, Choi, Sungchul, Friend, Kurtis |
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| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2020, Vol. 32, Issue 8, pp. 1737-1758. |
| Databáze: | Emerald Insight |
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