Thirty years and “I'm still Lovin’ it!”: brand perceptions of McDonald's among generation Y and generation Z consumers in China
| Autor: | Zhang, Bowen, Mulhern, Frank J., Wu, Yingying, Xu, Margaret, Wang, Wenqi, Gao, Liang |
|---|---|
| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2021, Vol. 34, Issue 5, pp. 906-921. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|