How do live-streamers attract their consumers: insights from a multi-group analysis

Autor:	Xiong, Jie, Li, Feng
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 12, pp. 3353-3370.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-01-2024-0017 Zobrazit plný text záznamu