Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect

Autor:	Lee, Won-jun, Cha, Moon-Kyung
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 6, pp. 1374-1392.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-01-2023-0006 Zobrazit plný text záznamu