Advertising with scarcity messages and attitudes for luxury skin-care products

Autor:	Fogel, Joshua, Setton, Marcelle Kim
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2021, Vol. 34, Issue 10, pp. 2285-2298.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJML-01-2021-0073 Zobrazit plný text záznamu