Encouraging pro-environmental consumption behaviour amongst Gen-Y consumers: right messages to different consumers?

Autor:	Nguyen, Hung Vu, Do, Long Thanh, Le, Mai Thi Thu
Zdroj:	Asia-Pacific Journal of Business Administration, 2022, Vol. 14, Issue 4, pp. 727-746.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJBA-08-2021-0391 Zobrazit plný text záznamu