Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic: a pragmatic view

Autor:	Natarajan, Thamaraiselvan, Geetha Raveendran Nair, Jayadevan, Jayapal, Jegan
Zdroj:	Asia-Pacific Journal of Business Administration, 2022, Vol. 16, Issue 2, pp. 307-330.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/APJBA-03-2022-0130 Zobrazit plný text záznamu