Digital content marketing consumption motives in the age of social media: an investigation of relational and monetary outcomes

Autor:	Izogo, Ernest Emeka, Mpinganjira, Mercy
Zdroj:	Aslib Journal of Information Management, 2023, Vol. 76, Issue 2, pp. 353-378.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/AJIM-07-2022-0347 Zobrazit plný text záznamu