The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
| Autor: | Eric Yeboah-Asiamah, Daniel M. Quaye, Simon Gyasi Nimako |
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| Zdroj: | African Journal of Economic and Management Studies, 2016, Vol. 7, Issue 1, pp. 109-123. |
| Databáze: | Emerald Insight |
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