The influence of personality and social traits on the importance of brand design of luxury brands and brand loyalty

Autor:	Konjkav Monfared, Amirreza, Mansouri, Arefeh, Jalilian, Negar
Zdroj:	American Journal of Business, 2020, Vol. 36, Issue 2, pp. 128-149.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/AJB-03-2020-0033 Zobrazit plný text záznamu