The Changing Landscape of Consumerism – Advancing the SOR Framework of Stimuli that Encourages Impulsive Online Consumption
Autor: | Keegan, Fiona, author, Ritch, Elaine L., author, Siddiqui, Noreen, author |
---|---|
Zdroj: | New Perspectives on Critical Marketing and Consumer Society |
Databáze: | Emerald Insight |
Externí odkaz: |