Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda
| Autor: | Rodríguez-Torrico, Paula, author, San-Martín, Sonia, author, San José Cabezudo, Rebeca, author |
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| Zdroj: | The Impact of Digitalization on Current Marketing Strategies |
| Databáze: | Emerald Insight |
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