“Lose 30 lbs in 30 days” : Assigning responsibility for deceptive advertising of weight‐loss products
| Autor: | Pirsch, Julie A., Landreth Grau, Stacy, Polonsky, Michael Jay |
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| Zdroj: | Journal of Social Marketing, 2013, Vol. 3, Issue 1, pp. 56-77. |
| Databáze: | Emerald Insight |
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