Determining Promotional Effectiveness in Small Retail Firms: An Empirical Investigation

Autor:	Foster Davis, Judy
Zdroj:	American Journal of Business, 1997, Vol. 12, Issue 2, pp. 21-28.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/19355181199700010 Zobrazit plný text záznamu