Marketing and technology strategies for innovative performance : The OPM equation in different contexts

Autor: Sicotte, Hélène, Drouin, Nathalie, Delerue, Hélène
Přispěvatelé: Drouin, Nathalie, Besner, Claude
Zdroj: International Journal of Managing Projects in Business, 2012, Vol. 5, Issue 2, pp. 195-215.
Databáze: Emerald Insight