Common or competing products? Towards supra‐national branding in BaltMet Promo

Autor: Mihalis Kavaratzis (2&rpar, Martin Boisen (3&rpar
Přispěvatelé: Ares Kalandides (1)
Zdroj: Journal of Place Management and Development, 2012, Vol. 5, Issue 1, pp. 56-69.
Databáze: Emerald Insight