Common or competing products? Towards supra‐national branding in BaltMet Promo
Autor: | Mihalis Kavaratzis (2&rpar, Martin Boisen (3&rpar |
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Přispěvatelé: | Ares Kalandides (1) |
Zdroj: | Journal of Place Management and Development, 2012, Vol. 5, Issue 1, pp. 56-69. |
Databáze: | Emerald Insight |
Externí odkaz: |