Label design: impact on millennials' perceptions of wine

Autor:	Henley, Celia D., Fowler, Deborah C., Yuan, Jingxue (Jessica), Stout, Betty L., Goh, Ben K.
Zdroj:	International Journal of Wine Business Research, 2011, Vol. 23, Issue 1, pp. 7-20.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/17511061111121371 Zobrazit plný text záznamu