Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Autor:	Gönül, Füsun F., Carter, Franklin J., Jr
Zdroj:	International Journal of Pharmaceutical and Healthcare Marketing, 2012, Vol. 6, Issue 1, pp. 39-54.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/17506121211216897 Zobrazit plný text záznamu