Location‐based mobile advertisements and gender targeting

Autor: Banerjee, Syagnik (Sy), Roy Dholakia, Ruby
Přispěvatelé: Dr. Dix, Steve, Dr. Ferguson, Graham
Zdroj: Journal of Research in Interactive Marketing, 2012, Vol. 6, Issue 3, pp. 198-214.
Databáze: Emerald Insight