Facebook versus television: advertising value perceptions among females
Autor: | Logan, Kelty, Bright, Laura F., Gangadharbatla, Harsha |
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Přispěvatelé: | Dr. Dix, Steve, Dr. Ferguson, Graham |
Zdroj: | Journal of Research in Interactive Marketing, 2012, Vol. 6, Issue 3, pp. 164-179. |
Databáze: | Emerald Insight |
Externí odkaz: |