Facebook versus television: advertising value perceptions among females

Autor: Logan, Kelty, Bright, Laura F., Gangadharbatla, Harsha
Přispěvatelé: Dr. Dix, Steve, Dr. Ferguson, Graham
Zdroj: Journal of Research in Interactive Marketing, 2012, Vol. 6, Issue 3, pp. 164-179.
Databáze: Emerald Insight