A services perspective for text message coupon customization

Autor:	Bacile, Todd J., Goldsmith, Ronald E.
Zdroj:	Journal of Research in Interactive Marketing, 2011, Vol. 5, Issue 4, pp. 244-257.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/17505931111191474 Zobrazit plný text záznamu