The end of mass marketing: or, why all successful marketing is now direct marketing

Autor:	Thomas, Andrew R.
Zdroj:	Direct Marketing: An International Journal, 2007, Vol. 1, Issue 1, pp. 6-16.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/17505930710734107 Zobrazit plný text záznamu