Brand Naming in China: Sociolinguistic Implications

Autor:	Li, Fengru, Shooshtari, Nader H.
Zdroj:	Multinational Business Review, 2003, Vol. 11, Issue 3, pp. 3-22.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/1525383X200300014 Zobrazit plný text záznamu