Exploring the effect of the human brand on consumers' decision quality in online shopping : An eye‐tracking approach
| Autor: | Wook Chae, Seong, Chang Lee, Kun |
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| Přispěvatelé: | Chang Lee, Kun |
| Zdroj: | Online Information Review, 2013, Vol. 37, Issue 1, pp. 83-100. |
| Databáze: | Emerald Insight |
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