Customer‐driven benchmarking : A strategic approach toward a sustainable marketing performance

Autor:	Shamma, Hamed, Hassan, Salah
Zdroj:	Benchmarking: An International Journal, 2013, Vol. 20, Issue 3, pp. 377-395.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/14635771311318144 Zobrazit plný text záznamu