A renewed approach to services marketing effectiveness

Autor:	Pimenta da Gama, António
Zdroj:	Measuring Business Excellence, 2011, Vol. 15, Issue 2, pp. 3-17.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13683041111131583 Zobrazit plný text záznamu