An AHP approach to assess brand intangible assets
| Autor: | Costa, Roberta, Evangelista, Simonluca |
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| Přispěvatelé: | Schiuma, Giovanni, Lerro, Antonio |
| Zdroj: | Measuring Business Excellence, 2008, Vol. 12, Issue 2, pp. 68-78. |
| Databáze: | Emerald Insight |
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