Monitoring and regulating corporate identities using the balanced scorecard

Autor:	Kim, Jai, Hatcher, Caroline
Zdroj:	Journal of Communication Management, 2009, Vol. 13, Issue 2, pp. 116-135.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13632540910951740 Zobrazit plný text záznamu