Effective spokespersons in a public service announcement : National celebrities, local celebrities and victims

Autor:	Toncar, Mark, Reid, Jane S., Anderson, Cynthia E.
Zdroj:	Journal of Communication Management, 2007, Vol. 11, Issue 3, pp. 258-275.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13632540710780247 Zobrazit plný text záznamu