The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty
| Autor: | Erdoğmuş, İrem, Büdeyri‐Turan, Işıl |
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| Zdroj: | Journal of Fashion Marketing and Management: An International Journal, 2012, Vol. 16, Issue 4, pp. 399-417. |
| Databáze: | Emerald Insight |
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