How readable are mission statements? An exploratory study

Autor:	Sattari, Setayesh, Pitt, Leyland F., Caruana, Albert
Zdroj:	Corporate Communications: An International Journal, 2011, Vol. 16, Issue 4, pp. 282-292.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13563281111186931 Zobrazit plný text záznamu