Brand communities on the internet : A case study of Coca‐Cola's Spanish virtual community

Autor:	Sicilia, Maria, Palazón, Mariola
Zdroj:	Corporate Communications: An International Journal, 2008, Vol. 13, Issue 3, pp. 255-270.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13563280810893643 Zobrazit plný text záznamu