Understanding the meaning of corporate identity: a conceptual and semiological approach

Autor:	Olutayo Otubanjo, B., Melewar, T.C.
Přispěvatelé:	Dr. Powell, Shaun, Professor. Balmer, John M.T., Professor. Melewar, T.C.
Zdroj:	Corporate Communications: An International Journal, 2007, Vol. 12, Issue 4, pp. 414-432.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13563280710832542 Zobrazit plný text záznamu