Understanding the pitfalls in the corporate rebranding process
| Autor: | Gotsi, Manto, Andriopoulos, Constantine |
|---|---|
| Přispěvatelé: | Corporate, Marketing, Organisational |
| Zdroj: | Corporate Communications: An International Journal, 2007, Vol. 12, Issue 4, pp. 341-355. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|