The credibility of advertising vs publicity for new FMCGs in Turkey

Autor:	İnci Çelebi, Serra
Zdroj:	Corporate Communications: An International Journal, 2007, Vol. 12, Issue 2, pp. 161-176.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13563280710744838 Zobrazit plný text záznamu