Managerial insights into sachet marketing strategies and popularity in the Philippines

Autor:	Sy‐Changco, Joseph A., Pornpitakpan, Chanthika, Singh, Ramendra, Bonilla, Celia M.
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2011, Vol. 23, Issue 5, pp. 755-772.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13555851111183129 Zobrazit plný text záznamu