Global vs local brand perceptions among Thais and Turks

Autor:	Dogerlioglu‐Demir, Kivilcim, Tansuhaj, Patriya
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2011, Vol. 23, Issue 5, pp. 667-683.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13555851111183084 Zobrazit plný text záznamu