The effect of option choice reversibility on product option choices and regrets

Autor:	Pornpitakpan, Chanthika
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2010, Vol. 22, Issue 4, pp. 545-553.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13555851011090556 Zobrazit plný text záznamu