Cross‐cultural generalization of the effect of option choice framing on product option choices

Autor:	Pornpitakpan, Chanthika
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2009, Vol. 21, Issue 3, pp. 342-354.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13555850910973838 Zobrazit plný text záznamu