Assessing the nomological validity of a cognitive age segmentation of Japanese seniors

Autor:	Van Auken, Stuart, Barry, Thomas E.
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2009, Vol. 21, Issue 3, pp. 315-328.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13555850910973810 Zobrazit plný text záznamu