Four alternative models of online purchase behavior in the Asia‐Pacific Region : A lesson of gender difference from South Korea

Autor: Muthaly, Siva, Ha, Hong‐Youl
Přispěvatelé: Fam, Kim‐Shyan, McNeill, Lisa
Zdroj: Asia Pacific Journal of Marketing and Logistics, 2009, Vol. 21, Issue 2, pp. 267-279.
Databáze: Emerald Insight