The effect of message appeals countering unrealistic optimism on purchase intentions : A cross‐national study

Autor:	Pornpitakpan, Chanthika, Green, Robert T.
Zdroj:	Asia Pacific Journal of Marketing and Logistics, 2007, Vol. 19, Issue 3, pp. 207-226.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/13555850710772905 Zobrazit plný text záznamu