Marketing programmes across different phases of the product life cycle : An explorative study in the Indian machine building sector
| Autor: | Mohan, Avvari V., Krishnaswamy, K.N. |
|---|---|
| Přispěvatelé: | Shukla, Paurav |
| Zdroj: | Asia Pacific Journal of Marketing and Logistics, 2006, Vol. 18, Issue 4, pp. 354-373. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|