Ethnoconsumerism and cultural branding: designing “Nano” car
| Autor: | Venkatesh, Alladi, Khanwalkar, Seema, Lawrence, Lynda, Chen, Steven |
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| Přispěvatelé: | Eckhardt, Giana M., Dholakia, Nikhilesh |
| Zdroj: | Qualitative Market Research: An International Journal, 2013, Vol. 16, Issue 1, pp. 108-119. |
| Databáze: | Emerald Insight |
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