Exploring consumer‐brand relationship quality and identification : Qualitative evidence from cosmetics brands
| Autor: | Papista, Erifili, Dimitriadis, Sergios |
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| Zdroj: | Qualitative Market Research: An International Journal, 2012, Vol. 15, Issue 1, pp. 33-56. |
| Databáze: | Emerald Insight |
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