Beyond semiotics and hermeneutics : Discourse analysis as a way to interpret consumers' discourses and experiences
| Autor: | Sitz, Lionel |
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| Přispěvatelé: | Cova |
| Zdroj: | Qualitative Market Research: An International Journal, 2008, Vol. 11, Issue 2, pp. 177-191. |
| Databáze: | Emerald Insight |
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