Some difficulties in predicting new product trial using concept test scores

Autor:	Dubas, Khalid M., Dubas, Saeed M., Atwong, Catherine
Zdroj:	Journal of Product & Brand Management, 1999, Vol. 8, Issue 1, pp. 50-60.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610429910258002 Zobrazit plný text záznamu