Vertical brand extensions: current research and managerial implications

Autor:	Kim, Chung K., Lavack, Anne M.
Zdroj:	Journal of Product & Brand Management, 1996, Vol. 5, Issue 6, pp. 24-37.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610429610152813 Zobrazit plný text záznamu