Price unfairness: the indirect effect on switching and negative word‐of‐mouth

Autor:	Pizzutti dos Santos, Cristiane, Basso, Kenny
Zdroj:	Journal of Product & Brand Management, 2012, Vol. 21, Issue 7, pp. 547-557.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610421211276330 Zobrazit plný text záznamu