Simplifying difficult calculations: consumer choice of two‐part tariffs
| Autor: | Redden, Joseph P., Hoch, Stephen J. |
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| Přispěvatelé: | Maxwell, Sarah M., Estelami, Hoomn |
| Zdroj: | Journal of Product & Brand Management, 2011, Vol. 20, Issue 7, pp. 549-556. |
| Databáze: | Emerald Insight |
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